Saturday, September 26, 2009


In reading the first half of David Bregman's book Do Good (Design), I felt a strong-winded affirmation of my responsible and critical perspective of the design world. True, design is fabulous, interesting, enjoyable, enthusiastic, problem-solving, creative logic, my reason and lead into the pursuit of art. But the world of design is completely sodden with talented people using their design talents for evil.

Comedically stated, but nonetheless true. Most commonly seen in advertising and communication design, images are created that falsely convict the viewer of a need to buy a product which will hopefully satisfy an insatiable desire to achieve success and self-betterment via more stuff. Often times throughout this process of mental infiltration through designed media, the objectification and sexualization of women is emphasized--along with many other distorted perspectives of fantasy and reality.

As a designer and as a woman of moral and ethical standards that are unwavering and finite, I don't give a crap what sells if it means undermining those morals by harming someone or something even if indirect. Infiltrating the media and consewuently. its daily non-stop consumers with negative images is irresponsible, unethical, and a misuse of the power of design and those who hold the craft preciously in their hands.

No comments:

Post a Comment